An artist friend told me the other day that he has been surprised by the effort it takes to display his art. The time to mat and frame all his original work takes almost as much time as creating it. And as I take that in I realize that there is value in packaging as well as marketing. Because without an effective package or marketing scheme your chances of selling go way down.
So to that end I have been focusing on the packaging of my painted skulls. I am creating some nice, but low cost wood stands for them that make them stand out as works of art rather than just that cool thing that sits on a shelf getting dusty.
This process is taking much longer than expect however as I have to dig my tools out of storage, buy the materials needed, wait for warm weather so I can do glue ups in my unheated work space and just generally find an hour or two where I can focus on this. It is the drudgery that we all detest, but I have hopes that it will help the sales.
And considering that buying a similar display would cost $35 when I can make it for $5 I can put in the effort.
No comments:
Post a Comment