Yesterday as I sat a very slow bazaar I had a conversation about marketing with someone who used to do it for a living.
He explained that for someone like me: basically a hobby artist the best form of advertising was exactly what I was doing. Getting out in the community, making connections on facebook, and etsy. Joining art clubs and guilds and associating with people with similar interests.
I do admit I need to spend more time on the Etsy store or explore the facebook store concept. But as a hobbiest I tend to ignore the value of the time spent on promoting since my bottom line is not compelled by successful sales. I do admit I prefer to have a busy sales day at a bazaar rather than not even recoup my table fee. But I do get exposure to people who may not buy this time. but maybe next time as my products are now in their mental catalog.
I am also working on some table cards to go with some of the more "complex" items or the ones that have stories or explanations.
So my take away for the slow day at the bazaar was to learn as much as I could from other vendors and to get some exposure for the work I do.
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