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Sunday, September 18, 2016

small things big rewards

If you ask any crafter they will tell you about the value of the smalls. That is the little things they have in a basket or hanging to one side of their booth. things that are a small representations of what they "really" do. 
These are items they can turn out quick and cheap. bottle cap magnets, coasters, postcards, rings... These often make up the bread and butter for the crafter. If I sell one $100 item in a day I am thrilled but I can churn out $10 items all day long and make more profit in the long run.
For me I can make 2 wire wrapped stones in an hour. This includes cleaning, varnishing and packaging which I tend to do in batches. There are also things like package design and printing that probably factor in there and if I was honest I probably undervalue these stone pendants. 
But then I can and do make copper wire pendants from large gauge wire that take me about 5 minutes each to make them including stripping the salvaged wire and hammering the final squiggle and adding cordage. So make it easy and say 10 an hour. I can make $50 in the same amount of work time as it takes me to make $30.
There are lots of intangibles that go with making the more complicated item including the opportunity to spend time exploring local rivers.
Each item will apeal to different buyers so there is value in having more than just smalls.
I have seen 1st time craft vendors who only had smalls. hair bows for babies, clay fridge magnets, wire and bead rings. after managing to sell a dozen of more of their items they would recover their booth fee.
Yep I sell the smalls but after I sell a dozen of those I have also sold three of some of the higher end items and maybe even one of my big ticket items.