Sometimes I get ideas that are rather outside the mainstream. Either its something no one locally has done or something no one has done and either case leads to a dilemma. How do you sell something that is different? Most people want something they are familiar with. They can look at and know what it does and where it fits into their lives. But something new has to be explained.
Over and over and over again. Each time selling it with as much or more enthusiasm than the last 49,000 times.
One of the problems is that if I fail to make a sale I feel like I am not communicating as clearly or as detailed as I should. But others I know take a different approach. Give it a catchy name and hot slogan and eye catching packaging.
But I want people to buy my things because they do understand the thing they are buying. It just takes more time and energy and enthusiasm to make that happen. It also makes it difficult for my partner to make a sale when I have to take a quick break.
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